ABOUT THE CARD
The Cumbrian Card is Cumbria's only dedicated direct mail advertising company for local businesses. Premium print advertising on high-quality card stock — delivered directly to Workington homes every month. Every slot is category exclusive, meaning your business faces zero direct competition on the card.
Thick, high-quality card that people keep in their kitchen drawer — not a flimsy leaflet that goes straight in the bin. Print advertising that actually gets seen.
Direct mail delivered to 12,000 homes across Workington. Your business advertising is physically placed in every home, every month.
Only one business per trade sector per card. Your slot is yours alone — no competitor sharing your direct mail advertising space.
We design your business advertising for you. Professional, print-ready artwork included as standard — no extra cost.
Every direct mail advertising slot includes a unique QR code so you can track engagement and measure your return on investment in real time.
Solo direct mail to the same homes costs up to £900. Our shared small business advertising card starts from just £299.99 per month.
WHY IT WORKS
Direct mail advertising consistently outperforms digital channels for local small business advertising. While competitors fight for attention online, your business lands calmly on the kitchen table.
9 in 10
People open and sort their mail the day it arrives
5x
Higher response rates than digital display advertising
161%
ROI reported by well-targeted direct mail campaigns
+12.9%
UK direct mail advertising spend growth year-on-year 2024
PRICING
Workington is divided into three zones of 4,000 homes. Each zone is its own 12×8 card — 16 slots, 2 premium spots per zone. Both options are category exclusive — one business per sector on your direct mail advertising slot.
One exclusive slot per business sector. First come, first served.
STANDARD SLOT — 12×8 CARD
£299.99
per slot / month
✓ 4,000 Homes Per Zone
✓ 8 Slots Per Side, 16 Total
✓ Category Exclusive
Each card: 8 slots per side including 1 premium spot. 16 total placements. 2 premium spots only.
AVAILABLE ZONES
Zone A
4,000 Homes
Zone B
4,000 Homes
Zone C
4,000 Homes
JOIN THE LIST
The Workington direct mail advertising card is coming soon. Register your business and we'll call you as soon as slots open in your area — no commitment, no cost.
No commitment. No cost. Just a friendly call when your area opens.
COMING ACROSS CUMBRIA